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Chart of the Day: Brand Wheel

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer Jul 16, 2024
Pie chart with brand logos illustrating the various banners held within the 11 global companies that control most of the brands one is familiar with.

Contents

Today’s Chart of the Day is from Jon Erlichman and shows what I like to call the “Brand Wheel". The chart shows that essentially 11 companies control most of the brands we are familiar with. For example, when you think of Pepsi, it's interesting to learn that in addition to Pepsi and all the other 37 flavors of soda under the Pepsi, Sierra Mist, Mountain Dew, and Mug Root Beer banners, PepsiCo has a plethora of other brands, each of which has their own extensive list of flavors.
Chart of the Day

About the Author

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer
Samuel A. Kiburz, Senior Vice President, Chief Investment Officer

Samuel serves as Senior Vice President, Chief Investment Officer for the Crews family of banks. He manages the individual investment holdings of his clients, including individuals, families, foundations, and institutions throughout the State of Florida. Samuel has been involved in banking since 1996 and has more than 20 years experience working in wealth management.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.

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