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Today’s Chart of the Day is from Brian Feroldi and talks about the Five Types of Moats. We all know about moats around castles for protection. In finance, the concept is similar except it refers to the level of competition for companies. 
 
As an example, let's look at the Apple iPhone. It’s nearly impossible for a new company to create an iPhone from scratch, have all the apps, distribution network, and the reputation of reliability. Versus, at Macy’s where if you don’t like their product or prices, you can simply walk next door, or order on Amazon. 
 
This isn't to say that Macy’s is a bad investment, but for companies like these with no moat, it’s better to own all the retail companies in an index vs. trying to own one or two individually. Then you don’t care which store a customer goes into, just that they go. 
 

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