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Chart of the Day: 75% Use Prime

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer Feb 20, 2025

bar chart in amazon blue showing growth of use over time

Today’s Chart of the Day from Chartr shows that over 75% of American’s are using Amazon Prime as of 2024. Amazon is now the 4th largest company in the United States and has an annual return of 27% a year vs. 15% for the S&P 500 over the same time frame. Even though it’s a relatively new service, it’s hard to remember a time without it. For some in the younger generation, Prime has always existed.

Chart of the Day

About the Author

Samuel A. Kiburz, Senior Vice President, Chief Investment Officer

Samuel serves as Senior Vice President, Chief Investment Officer for the Crews family of banks. He manages the individual investment holdings of his clients, including individuals, families, foundations, and institutions throughout the State of Florida. Samuel has been involved in banking since 1996 and has more than 20 years experience working in wealth management.

Investments are not a deposit or other obligation of, or guaranteed by, the bank, are not FDIC insured, not insured by any federal government agency, and are subject to investment risks, including possible loss of principal.