Highlands County, Fla., Dec. 12, 2024 – Crews Bank & Trust leadership has promoted Heidi DeFranco to Business Relationship Banker. DeFranco joined the bank in 2021 as a Personal Banker.
In her new role, DeFranco will be responsible for business development with new and existing customers. She will also work to uphold the Bank’s purpose of building relationships that span generations.
"Heidi has stepped up tremendously during her time at the bank,” shared Shawanna Duncan, Retail Banking Officer in Highlands County. “It was a clear choice that she was the right pick for this role, and I look forward to her continued success.”
Originally from Salem, Massachusetts, DeFranco has called Sebring home since 2020. She has over 30 years of knowledge and experience in the banking industry holding previous roles such as Lead Teller, Customer Service Representative and Assistant Vice President, Branch Manager.
“I am looking forward to building and growing relationships with our business customers by offering our products and services that will fit all their needs,” DeFranco shared.
When not at the bank, DeFranco chooses to spend time with her husband and two adult children. She also enjoys living an active lifestyle and often frequents the gym.
To congratulate DeFranco on her recent promotion or to inquire about banking services, she can be reached by email at hdefranco@crews.bank or by phone at 863-386-6207.
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